About Us

The Past

Andrew Harrison-Smith created Nene Overland in 1988 and has grown to become the UK’s largest independent specialist dealer for Land Rover, Jeep, Toyota and other 4x4s. It was built on the back of good old-fashioned values shaped by the atmosphere of a family farming business started in the 1920s by Andrew’s grandfather who had also diversified dealing in farm machinery, light commercials and Land Rovers!

After travelling and working around the world for two years in his early twenties Andrew soon realised that, sadly, UK agriculture was coming under pressure from cheap, plentiful imported food, reduction of support and political pressures, so there was a need to take the farming business in a different direction.

With a passion for all things Land Rover, travel and off-road - and already dealing in farm machinery - Nene Overland was opened for business while the farm was reorganised to become more efficient to adapt to ever changing markets and reduced farm gate prices. The farm has since continued to adapt, now farming 300 acres of organic vegetables with a further 300 acres of cereal crops.

Although know the world over for its expertise and dedication to the Land Rover marque Nene Overland has never been blinkered to life outside the Green Oval and has, in fact, built, supplied and serviced almost every make and model of car, 4x4 and truck over the years.


The Present

We have a team of over 50 expertly trained and highly knowledgeable people who are ready to help you. Whether you are looking for a fully customised bespoke Defender Icon, a Wild Mustang for the track or a fully prepped expedition truck for a round-the-world expedition we’ve got you covered.

You will always find a great selection of Land Rovers at Nene Overland but these are now accompanied by Jeeps, Toyotas, Ford Mustangs and even Ford F-150 trucks! We always have over 200 vehicles in stock across both locations and can source pretty well any vehicle to order.

However, vehicle sales are just a part of the business, we carry a huge range of parts, accessories and specialist equipment to help you enjoy your passion for the road to its very fullest. Many of the brands we stock are exclusive to Nene Overland and we operate a ‘quality first’ policy whereby everything we stock is the best available and we will never sell anything we wouldn’t use ourselves.

<strong>The Future</strong>

We have blazed a trail that many have followed and we continue to innovate and expand as customer’s needs have changed and evolved over the years. But as to the future: You tell us! Over the past 27 years we have always put the customer first so whatever YOU tell us YOU want we’ll do our utmost to assist you.