Andrew Harrison-Smith created Nene Overland in 1988 and has grown to become the UK’s largest independent specialist dealer for Land Rover, Jeep, Toyota and other 4x4s. It was built on the back of good old-fashioned values shaped by the atmosphere of a family farming business started in the 1920s by Andrew’s grandfather who had also diversified dealing in farm machinery, light commercials and Land Rovers!
After travelling and working around the world for two years in his early twenties Andrew soon realised that, sadly, UK agriculture was coming under pressure from cheap, plentiful imported food, reduction of support and political pressures, so there was a need to take the farming business in a different direction.
With a passion for all things Land Rover, travel and off-road – and already dealing in farm machinery – Nene Overland was opened for business while the farm was reorganised to become more efficient to adapt to ever changing markets and reduced farm gate prices. The farm has since continued to adapt, now farming 300 acres of organic vegetables with a further 300 acres of cereal crops.
Although known the world over for its expertise and dedication to the Land Rover marque Nene Overland has never been blinkered to life outside the Green Oval and has, in fact, built, supplied and serviced almost every make and model of car, 4×4 and truck over the years.
Nene Overland has continued to grow over the years, and alike most other automotive businesses it has been bumpy along the way, but what sort of 4×4 specialist would we be if we didn’t enjoy a bit of off-roading!
We have a fantastic team of expertly trained and highly knowledgeable people who are ready to help and advise you. Whether you are looking for a fully customised bespoke Defender or a fully prepped expedition truck for a round-the-world expedition, we’ve got you covered.
You will always find a great selection of Land Rovers at Nene Overland but these are now accompanied by Jeeps and Toyota’s and Volvo’s as well as our expertly built Pop Top Camper conversions, and V8 Defenders. We always have vehicles arriving in stock in our Peterborough location and can source any 4×4 or expedition vehicle your heart may desire, if we can’t find it, we can most definitely build you one.
However, vehicle sales are just a part of the business, we carry a huge range of parts, accessories and specialist equipment to help you enjoy your passion for the road to its very fullest. Many of the brands we stock are exclusive to Nene Overland and we operate a ‘quality first’ policy whereby everything we stock is the best available and we will never sell anything we wouldn’t use ourselves.
We have blazed a trail that many have followed and we continue to innovate and expand as customer’s needs have changed and evolved over the years. Our servicing department will continue to take some of the focus of our growth this next year as well as our on-site Bodyshop. But as to the future: You tell us! Over the past 32 years we have always put the customer first so whatever YOU tell us you want, we’ll do our utmost to assist you.
Thinking of Visiting Nene Overland?
Peterborough is only 50 minutes from Central London by train. There are a number of local attractions and accommodation options nearby if you are travelling from a distance. Please contact us if you need recommendations for where to go and where to stay.